Snapshots

Real-world brand impact across pharma, medtech & healthcare – anonymized due to confidentiality.

Interim Digital Strategy Lead – EMEA Markets

Challenge: Build digital marketing infrastructure across a pharma matrix organization.
Contribution: Established multi-channel strategy frameworks, trained product managers, launched closed-loop systems, and helped reduce external vendor costs. Enabled long-term digital growth in 10+ countries.

Webinar Program Director

Challenge: Launch a compliant, scalable virtual education format.
Contribution: Designed and produced an on-demand webinar series – from storyline and speaker prep to studio production and compliant post-editing. Developed promotional plan across publishers and sales force.

Strategic Brand Architect & Sales Enabler

Challenge: Fragmented brand presence across six business units and subsidiaries.
Contribution: Led a strategic realignment process to create one unified brand platform. Developed scalable sales tools tailored to various stakeholder needs – improving coherence and usability across sectors.

Creative Lead – Disease Awareness (Dermatology)

Challenge: Raise awareness for stigmatized skin conditions without alienating the audience.
Contribution: Created an aesthetic and emotionally resonant visual concept that reframed unattractive symptoms into visually compelling imagery – prompting patients to seek treatment.

Digital Transformation in Healthcare Marketing

Top-20 Pharma Company / EMEA
Established multi-channel marketing capabilities across matrix teams. Enabled local teams and product managers to implement compliant digital strategies. Rolled out digital sales structures, training, and closed-loop marketing models.

Medical Webinar Production & Promotion

Scientific Education / Publishing Partner
Built a virtual education academy via studio-recorded on-demand webinars. Managed storyline, moderation guides, compliance-focused post-production, and cross-channel promotion with publishers and sales force.

Strategic SoMe Planner – B2B2C (Aesthetic Health)

Challenge: Position the brand as a natural beauty expert across markets with varied regulations.
Contribution: Led social listening, content pillar development, and campaign rollout across Instagram, LinkedIn, Meta & influencer collaborations – targeting clinics and consumers in diverse compliance environments.

Creative Lead & Show Director – Global Launch Event

Challenge: Design a brand-driven, immersive launch experience for an internal global audience.
Contribution: Created event identity, motion assets, stage concept, and speaker coaching for over 17 medical presentations. Led full project coordination incl. show direction and backstage operations.

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